"Second Life" is a creative thriller crossing the boundaries between the real world and the virtual world of second life. The story stands up on its own as a piece of writing but despite this Michael has put together a unique and complex marketing strategy for the production. It started life as a 15-minute radio play written for a Channel Four competition called "The radio plays the thing". Despite never offering any of his work for reading Michael was incredibly successful in reaching the last eight in the competition. Michael then independently commissioned and produced the audio/demo version of the play available below. It gained lots of airplay through word of mouth when uploaded to its own myspace pages. During the winter of 2008 Michael worked on the extended script. Another competition came along, this time from Channel Four television called "PILOT". It required an outline for a six-part TV drama including sample script and pitch. For the second time Michael was successful in reaching the last ten of a major Channel 4 TV competition from 1200 entrants.
Encouraged by this success Michael offered the treatment to four TV production companies and received positive responses from three. This resulted in face-to-face meetings with one as well as other interested parties in the near future. From its conception the project has attracted the interest of one major technology company in New York who have now committed to being involved if and when production begins.
Pitching the literary version to a number of literary agents prompted a similar positive response with specific requests for the initial sample chapters from four agents.